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Startseite » news » news-0050-Tire-Technology-EXPO-2017

Take your mark: Individual coding of tires
and semi-finished products with REA JET

Muehltal, January 31th, 2017 – The optimization of processes within production and logistics requires flexible and individualized coding and marking of all components. That means the application of automatized readable codes, which allow a traceability and analysis of all processes. In modern logistic processes errors can be avoided, efficiency can be improved, output can be increased and finally costs can be reduced thanks to the gained data. The REA JET coding and marking experts will present special solutions for the tire industry at the Tire Technology EXPO 2017.

The Hessian company will show laser and ink jet systems which are able to mark rubber products contact-free. Through to the coding, all components become unique and individually traceable. That makes them identifiable during the production process as well as later on global site. Worldwide product recalls can be conducted specifically. Moreover, the individual marking with variable data serves as counterfeit protection.

Thanks to an interface to the IT production infrastructure, the maintenance-free REA JET HR thermal ink jet printers obviate the need for manual offline systems such as roll coders and stencils. Print content can be varied and changed quickly. The rubber marking is realized in high resolution quality by using innovative and high-contrast white inks. Thus, even smallest characters, logos and 2D codes applied can be read easily. Thanks to the proven HP cartridge technology, REA JET HR systems are maintenance-free, have a low ink consumption and can be started immediately even after a longer system shut-down.

REA will also present permanent coding and marking of rubber components by laser. The flexible REA JET CL CO2-Laser system marks products in a fast and captive way with machine-readable codes such as Data Matrix codes or QR codes. That supports further automation and product identification within the tire production process. Combined with camera-based reading systems and the optical code verification systems from REA VERIFIER, REA provides an industry 4.0 capable process chain.

REA JET’s portfolio includes numerous special inks for almost any type of rubber material. Water-based inks meet environmental requirements of a VOC-free tire production.


REA JET Tire Technology EXPO: booth 3066


REA JET:: Contrast Data Matrix Marking with REA JET CL CO2-Laser System on a finished tire.
Contrast Data Matrix Marking with REA JET CL CO2-Laser System on finished tire.


About the company
REA JET develops and manufactures premium industrial coding and marking systems for contact-free industrial marking. The portfolio includes ink jet printers, laser and spray mark systems, labeling solutions, as well as inks and consumables. The practically orientated products are designed for use in all branches and have proven worldwide across all industries and business segments.

REA JET and REA VERIFIER (Code Verification Systems) are both divisions of REA Elektronik GmbH based in Muehltal, near Frankfurt am Main. REA Card, another REA division, develops and markets cashless payment systems. REA Elektronik was founded in 1982, is owner-operated and employs a staff of over 300 (2015). All REA JET products are 100 percent made in Germany.


Company Contact:
REA Elektronik GmbH
Reto Heil
T: +49 (0)6154 / 638 0


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